Skip to main content

Lamborghini

Ad Personam

MORE THAN A LAMBORGHINI. YOUR LAMBORGHINI.

With the Ad Personam customization program, every customer can create their own personalized Lamborghini. A very extensive variety of colors is available, with options ranging from the classic nuances to more audacious solutions. These latter include the Harlequin shades, which change according to the light; the crystalizing finishes on top of layers of color to achieve a sparkling effect; and Fading, a painting technique that makes two or more hues harmoniously fade into one another. 
The fully customizable liveries offer additional creative possibilities so that unique and distinctive designs can be developed. 
Lastly, the interiors offer a wide selection of fine leathers and technical materials like Corsatex, a guarantee of perfect balance between luxury and innovation. Each detail reflects the customer’s idea while maintaining the craftsmanship excellence and quality that make Lamborghini a global icon. 

AD PERSONAM STUDIO

The Ad Personam Studio in Sant'Agata Bolognese offers customers the chance to configure their Lamborghini vehicles in an exclusive and customized style. All options of the range can be explored in this space, and unique materials and custom-made details can be selected. Thanks to the “phygital” experience that combines the two physical and digital worlds, customers can touch the materials, listen to the roar of the engine, and view advanced configurations in real time. 
With the assistance of a Vehicle Configuration Specialist, customers follow an immersive path that includes a tour of the production departments and the possibility to find color and finish inspiration by observing how they look on vehicles displayed in the outdoor area. It is an experience that strengthens the tight bond with the Lamborghini family as it transforms the customization into an unforgettable moment.
To indulge in the exclusive customization experience at the Ad Personam Studio in Sant'Agata Bolognese, customers can contact their dealers, who will guide them in gaining access to this unique service.

Consumption and emission values of all vehicles promoted on this page*: Combined fuel economy: 16-15 MPG; Combined fuel economy (electricity+gasoline): 48-23 MPGe; Combined fuel economy (gasoline only): 20-12 MPG; [EPA] | Temerario: Under approval, not available for sale