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Dealerships around the world will in fact involve their customers in many bull runs during the full month of November. Thousands of Lamborghinis will parade down the streets of the major cities with their hoods decorated with moustache-shaped stickers, the movement’s symbol, aimed at spreading awareness on the important topic of health.
In parallel, the brand will put exclusive objects and experiences on sale. Their proceeds will be totally donated to Movember, which has also opened a dedicated platform where donations can be made.
Ninety-two Lamborghini dealerships adhered to the initiative in 2021, with as many as 1,226 cars involved the world over and a total of USD 233,000 raised and donated to the association, figures that we hope can make the difference for research on prevention of the most widespread men’s pathologies.