Lamborghini Urus scores new production record

From 2018 until today Urus has played a crucial role in the brand’s growth by earning a large number of awards and recognitions owing to its extreme versatility, which makes it able to tackle any off-road course or context. All in all, it is estimated that the Urus units found all over the world have covered a distance of over 360 million kilometers.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini stated that since the concept was presented in 2012 until its launch on the market in 2018, “Urus immediately demonstrated all of its allure – an allure that it continues to wield like every genuine Lamborghini. […] It is a perfect complement for our lines of super sports car models as it offers an everyday driving experience dictated by luxury and high performance to those who identify with our authentically Italian brand.”

The Urus growth factor

With the arrival of Urus, the Automobili Lamborghini headquarters in Sant'Agata Bolognese doubled its surface area, from 80,000 to 160,000 square meters, and introduced the Lamborghini 4.0 model, an innovative approach to production technologies. And that’s not all. In 2019, the Urus painting system was inaugurated, and its procurement chain has become more sustainable since 2020, with CO2 emissions reduced by 85%.