Lamborghini celebrates the 105th birthday of founder Ferruccio

It is a holiday today at Lamborghini as the company celebrates the 105th birthday of its founder, Ferruccio Lamborghini, who passed away in 1993. His perennial desire to improve and innovate still today distinguishes the Italian brand around the world. 

When WWII broke out, Ferruccio was enlisted and assigned to the 50th “Autoparco Misto di Manovra” (Mixed Operations Vehicle Fleet), stationed in Rhodes, in charge of the maintenance of all military vehicles on the island. In 1946, he returned to Italy and opened a machine shop in Cento, where he repaired vehicles and prepared small cars, and where he developed the idea to build low-cost tractors using the components of old military vehicles. 

In 1963, by that time one of Italy’s leading industrialists, Ferruccio Lamborghini decided to build the best gran turismo cars in the world. That was when the Lamborghini logo – today famous throughout the world - with the famous bull inspired by the zodiac sign and the headstrong and enterprising character of Ferruccio came into being. 

The characteristics of innovation and technical curiosity are still the distinctive feature of Ferruccio Lamborghini and of the men, often the top engineers in the world, who surrounded him. In just a few years the Miura model was born, which in 1966 compelled journalists to coin a new term, Supercar, to describe it. The Miura was followed by the Countach, which redesigned the concept of modern car from 1971 to 1990.

Even though Ferruccio has not been in the company for years, his values and innovative spirit are still pillars of the Lamborghini brand. In 2018, the Urus made its debut as the first Super SUV, which opened a new market, followed in 2020 by the Sián, the first hybrid Lamborghini. 

Ferruccio would be so proud of them.