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Lamborghini Enters Esports Arena: Sim Racing Championship
The Real Race will be Lamborghini’s first official entry into eSports, delivering a new sim racing championship blending the real and virtual worlds of racing. We will fuel the sim racing community by creating an immersive eSports competition at the wheel of the Lamborghini Huracán GT3 EVO, three-time winner of the 24 Hours of Daytona.
David Coulthard MBE, former Formula One racing driver, and Stefano Domenicali, Chairman & CEO of Automobili Lamborghini, will host the live event, joined by other special guests.
The inaugural virtual one-make tournament The Real Race, in partnership with Assetto Corsa Competizione by Kunos Simulazioni, starts on Friday, May 29 at 7 pm CEST with five qualifier weekends, before culminating in a live final at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.
EXCLUSIVE RACE LIVERY CREATED BY CENTRO STILE LAMBORGHINI
Lamborghini’s Centro Stile has created an exclusive race livery, which is customizable in 12 different versions by competitors, with each car displaying the trademark logos of long-standing Lamborghini Squadra Corse partners: Pertamina, Pirelli and Roger Dubuis.
WHAT’S IN IT FOR THE WINNERS
The top three players from the tournament’s live finals will enjoy a three-day experience in Italy, the home of Lamborghini. Players will have a chance to train alongside Lamborghini Squadra Corse drivers and to drive a real Lamborghini race car at an internationally renowned racetrack. The competition is open to all experience levels. Registration opens today, allowing Assetto Corsa Competizione to be played for free over the weekend of 29-31 May.
QUALIFIER WEEKS
Five qualifier weeks will take place from 29 May to 2 August. The top three players from the first and last qualifier weekends and the top two players from the second, third and fourth weekends will be whisked away by Lamborghini to the live final on 18 September, where the best drivers will be determined.
ANYONE CAN CHALLENGE RACE HEROES AND TOP DRIVERS
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented, “Sim racing is one of the fastest growing sectors in esports, with esports playing an increasingly important role for younger generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program. Esports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform.”
TRANSFERABLE SKILLS: FROM SIM RACE TO THE REAL THING
“I’ve paid close attention to the rise of esports. Seeing the realism of racing games and how drivers are using racing simulators to practice, or professional esports players going from simulation to the real thing, is just incredible,” said David Coulthard MBE, former Formula One racing driver, who will be the studio-based commentator for the live event. “The Real Race is designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize. There’s nothing quite like getting behind the wheel of a Lamborghini.”
The first qualifier week starts today with the first race taking place on June 7. Follow @Lamborghini or visit esports.lamborghini for more information.
