Lamborghini Enters Esports Arena: Sim Racing Championship

The Real Race will be Lamborghini’s first official entry into eSports, delivering a new sim racing championship blending the real and virtual worlds of racing. We will fuel the sim racing community by creating an immersive eSports competition at the wheel of the Lamborghini Huracán GT3 EVO, three-time winner of the 24 Hours of Daytona.
David Coulthard MBE, former Formula One racing driver, and Stefano Domenicali, Chairman & CEO of Automobili Lamborghini, will host the live event, joined by other special guests.

The inaugural virtual one-make tournament The Real Race, in partnership with Assetto Corsa Competizione by Kunos Simulazioni, starts on Friday, May 29 at 7 pm CEST with five qualifier weekends, before culminating in a live final at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.
 

FOLLOW THE LIVE RACE HERE >
 

EXCLUSIVE RACE LIVERY CREATED BY CENTRO STILE LAMBORGHINI

Lamborghini’s Centro Stile has created an exclusive race livery, which is customizable in 12 different versions by competitors, with each car displaying the trademark logos of long-standing Lamborghini Squadra Corse partners: Pertamina, Pirelli and Roger Dubuis.

Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented, “Sim racing is one of the fastest growing sectors in esports, with esports playing an increasingly important role for younger generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program. Esports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform.”

“I’ve paid close attention to the rise of esports. Seeing the realism of racing games and how drivers are using racing simulators to practice, or professional esports players going from simulation to the real thing, is just incredible,” said David Coulthard MBE, former Formula One racing driver, who will be the studio-based commentator for the live event. “The Real Race is designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize. There’s nothing quite like getting behind the wheel of a Lamborghini.”

The first qualifier week starts today with the first race taking place on June 7. Follow @Lamborghini or visit esports.lamborghini for more information.