Lamborghini Lanzador Lab on Roblox

Automobili Lamborghini has landed on Roblox, the popular digital gaming platform, to offer fans an engaging one-of-a-kind experience.

Within this immersive digital experience, users can explore the cutting-edge design and technology of the Lanzador, Automobili Lamborghini’s all-electric Ultra GT car, years before it hits the streets in the real world.  Through customizable features and interactive components, Lamborghini makes an entrance into the metaverse with its signature innovation and style.

Lamborghini’s goal for this project is to engage a new generation of fans and demonstrate its commitment to digital innovation, while building a new space of brand enthusiasm. By partnering with Roblox, the brand will have the opportunity to reach a young, dynamic audience in more than 180 countries.

On the Roblox platform, users will be able to explore a virtual replica of the Automobili Lamborghini Museum, design and customize their own digital Lanzador through Lamborghini’s Ad Personam customization program, and compete in virtual time trials with their own customized car.

Lamborghini’s visionary DNA is now confirmed also in the digital world, aiming to reach a diverse, dynamic audience by offering an authentic and exclusive Lamborghini experience in the metaverse.