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A new collection combines performance and functionality in the collaboration’s second project
The new Macron Activewear collection for Automobili Lamborghini is launched, expressing innovation, functionality and performance. The second collection from the partnership started in the summer between Macron and Automobili Lamborghini is a perfect synthesis of creativity and passion, essential characteristics for the two companies proudly sharing roots in the same territory: the headquarters of Macron and Automobili Lamborghini are only 30 km apart.
The new Activewear collection represents the perfect encounter between performance and functionality, with fitness and running sportswear designed for both men and women. The garments are made from high-quality technical fabrics that guarantee comfort and freedom of movement. The unique designs are inspired by four iconic Lamborghini colours: Apodis Orange, Vathys Blue, Turbine Green and Pasifae Violet and enriched by embossed graphics, always tone on tone with a hexagonal weave that recalls the leather details of car seats.
The men's collection includes a black rain jacket with Apodis orange detailing with the same colour combination in the turtleneck sweater, while the hoodie is characterized by Turbine green. In all these garments, the Automobili Lamborghini lettering stands out on the back, just below the shoulders and tone on tone. The t-shirts and the sleeveless tank top, which use all four colours both as a base and in the details, are made of new soft jacquard and zephyr softlock fabrics, which are light and comfortable. Shorts and long trousers are also available.
Black and purple Pasifae characterises the entire women's collection, from the rain jacket to the t-shirt, from the bra to the shorts and leggings. Again, the embossed graphics that characterise all the garments recall the hexagonal pattern of leather details found on Lamborghini car seats. Each garment in the new Activewear collection features a backneck customised with the logos of the two brands and the presence, on sleeves or on the thigh edges of trousers, of the Macron Hero and Automobili Lamborghini logos.
The new Macron-Automobili Lamborghini Activewear collection is a celebration of Italian excellence in an exclusive line combining the innovation of Macron with the boldness of Automobili Lamborghini, enhanced by a passion for sport, performance and team spirit. The range is available on the macron.com website in the section dedicated to the Sant'Agata Bolognese company; on the lamborghinistore.com website; and at the Automobili Lamborghini flagship store in Sant’Agata Bolognese.