Automobili Lamborghini and Rhude Release Teaser Collaboration

Automobili Lamborghini and Rhude proudly announce the release of a new collaboration designed in honor of the first all-terrain super sports car, the Lamborghini Huracán Sterrato. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini along with Rhude’s Founder and Creative Director, Rhuigi Villaseñor, joined VIPs and tastmakers for an evening to celebrate the launch.

The partnership, unveiled in Miami during Art Basel at the Lamborghini Beach Lounge, sees a capsule collection rendered with Rhude’s signature premium finishes, Villaseñor’s eye for pacesetting design and both houses’ distinct branding. The collaboration celebrates the Huracán Sterrato, which also premiered this week in Miami.

“Cars and Fashion are two of my favorite life joys, being able to marry these fields in a modern and intriguing approach excited me, I’m so thrilled for the world to see what we cook up here. Can’t thank the Lamborghini team enough for believe in my vision and letting me bring this to life,” says Rhugi Villaseñor.

The capsule features jackets, cargo pants, polo shirts, tees, flat-brim hats, “soft toolbox” duffels and more. It fuses influences from different cues, melding a military surplus aesthetic–with a focus on canvases and twills–and direct links to Lamborghini’s automotive legacy, such as with vent-mimicking details on the back of a half-zip anorak (these are inspired by the lines on Lamborghini’s original Countach model, which was produced from 1974 to 1990, as well as those on the Huracán Sterrato). An aviator jacket features patches with both Rhude and Lamborghini’s iconography, while a varsity jacket boldly spells out “Automobili Lamborghini” across the shoulders.

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.
Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles from the Philippines at the age of 11 with no concept of brand culture. Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating high school and was an understudy/intern to Shaun Samson.

RHUDE’s journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collection both the Creative Director and brand continues to grow-up with its ever-expanding fan base, culminating in the most recent debut runway show during Paris Men’s Fashion Week for the Fall/Winter 2020 Collection.