Lamborghini Revuelto: Japan Premiere

Automobili Lamborghini Japan hosted the Lamborghini Revuelto Japan premiere on Tuesday 6 June at Ariake Arena. In the marque’s 60th anniversary year, Lamborghini premiered its first V12 super sports hybrid plug-in HPEV (High Performance Electrified Vehicle) in front of over 500 guests in Japan. The location, Ariake Arena, served as one of the Tokyo 2020 Olympic and Paralympic Games venues and is slated to become Tokyo’s new sports and cultural hub: Lamborghini is the first automobile manufacturer to host an event there.

Attending the premiere from Automobili Lamborghini were Mitja Borkert, Head of Design and Matteo Ortenzi, Revuelto Product Line Director, together with Japan representative Davide Sfrecola, Head of Japan.

As Automobili Lamborghini unveiled its first V12 HPEV model, the brand also pays tribute to its iconic V12 heritage with a showcase of the past V12 engine models such as the 400 GT, Miura, Countach, Diablo, Murciélago and Aventador.

The Revuelto’s extensive customization possibilities were also on display in the dedicated Ad Personam area, where guests could touch and feel the various materials in order to customize their new vehicles with exterior and interior color and trim options, and special finishes that personify their individual preferences.

“Lamborghini Revuelto showcases an entirely new style while still being faithful to the design DNA. We’ve made sure the design is recognizable at first glance as a next-generation model of the V12, which continues to attract fans to this day. Carrying the lineage of Lamborghini’s legendary V12 while simultaneously representing a new design era, the Revuelto opens doors to Lamborghini’s future,” said Mitja Borkert. 

“Revuelto takes Lamborghini emotions to a new dimension. There’s no doubt it will define a new paradigm in terms of performance, sportiness, and driving pleasure. With the new 12-cylinder engine and hybrid technology, this new Lamborghini delivers a new level of driving emotions,” said Matteo Ortenzi. 

“Today I am delighted to unveil the model to Japanese customers and celebrate the occasion together. Revuelto is the new flagship model in the future of Lamborghini. We look forward to commencing deliveries to Japanese owners and to seeing Revuelto on roads here in Japan,” said Davide Sfrecola.