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Lamborghini Esperienza Terra Versilia
Automobili Lamborghini Esperienza Terra recently returned with a new, exhilarating ten-day event that took place in the Tuscany region of Versilia, offering participants the opportunity to experience all the prowess of the new Urus SE. This was the first dynamic showcase to customers of Lamborghini’s PHEV luxury Super SUV.
Guests enjoyed thrilling drives and adventures on routes carefully crafted to highlight the extraordinary abilities of Urus SE. From high-speed cruising on scenic roads to off-road challenges, participants embarked on a unique journey that forged memories to last a lifetime.
The itinerary touched on some breathtaking locations–from iconic Forte dei Marmi to an off-road ascent through Carrara’s marble quarries, where the summit gifted guests with a breathtaking view of the famed valley. As always, the experience was punctuated by signature Lamborghini lifestyle elements such as gourmet dining.
“With the Esperienza Terra Versilia, we wanted to merge the luxury and performance of Lamborghini with the untamed beauty of Tuscany,” said Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer. “The Urus SE, our first plug-in hybrid Super SUV, is a testament to Lamborghini’s commitment to pioneering a future where electrification enhances the power and performance our clients expect. It’s fitting to launch this new model in such a unique setting, inviting our guests to experience the Urus SE’s versatility across some of Italy’s most spectacular landscapes.”
