“The Touch: The Power of Emotions”

Expressing emotions through mere touch of the hands, describing what cannot be seen with the eyes. These are the themes addressed in the new Automobili Lamborghini video that shows how each emotion is unique, just as the way to express it is unique. “The Touch: The Power of Emotions”: the video coincides with the European Month of Diversity, highlighting the attention the Sant'Agata Bolognese company dedicates to the issues of diversity and inclusion.

The video, for which Automobili Lamborghini would like to thank UICI (the Italian Union of the Blind and Visually Impaired ETS - APS), describes the sensations experienced by the protagonists when touching a Huracán Tecnica. Every intensity of emotion, detected through sensors attached to their hands, corresponds to a different color because, as one of them says, “touching means gaining access to all forms of knowledge.”

The initiative is part of Lamborghini’s commitment to promoting inclusion, making its history and products accessible to an increasingly wide audience. Since 2019 the Lamborghini Museum has offered a series of events in which visits are conducted in Italian Sign Language (LIS), with a certified LIS interpreter, in a journey to discover the history and the technological innovations of the masterpieces made in Sant’Agata Bolognese.

For information and reservations for guided tours of the Lamborghini Museum, please send an email to visit@lamborghini.com.