If you are a California resident click here to learn more about your data rights under CCPA and how you can exercise those rights by submitting certain requests to us.

If you want to submit any kind of request regarding your data rights please click here and fulfil the dedicated form with all details.
For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will  notify you.

GENERAL PRIVACY NOTICE USA

1.    APPLICABILITY OF THIS PRIVACY NOTICE

Automobili Lamborghini S.p.A. (“Lamborghini SpA”) and Automobili Lamborghini America, LLC (“ALA” and, together with Lamborghini SpA “Lamborghini,” “us,” “we,” and “our,” as the context may require) are committed to protecting the privacy of your personal information.

This General Privacy Notice (this “Privacy Notice”) is being provided so that we can provide you with information about our information collection and use practices. This Privacy Notice covers all information collected and used by Lamborghini, as follows:

• Information that we collect from you when you visit the websites we own and operate, including www.lamborghini.com (throughout this Privacy Notice, we refer to these sites, along with any other websites we may own and operate – such as the Lamborghini car configurator and dealer locator sites – as the “sites”);
• Information that you submit to us through the sites, including through any “Contact Us” or similar feature; 
• Information that you submit to us when you contact us by telephone through our Contact Center;
• Information that you submit to us when you sign up for our newsletter or similar communications;
• Information that you or others provide to us when you sign up for, register for, pay for, and/or participate in any event that we sponsor or co-sponsor;
• Information that you or others provide to us when you borrow a Lamborghini-branded vehicle pursuant to one of our authorized loan programs; and
• Information that is provided to us in connection with your interest in, purchase of, or servicing of a Lamborghini-branded vehicle from or at an authorized Lamborghini dealer; and
• Information that you or others provide to us when you use Lamborghini assistance services such as Lamborghini roadside assistance.

This Privacy Notice also covers certain information collected and used by our authorized dealers, as follows:

• Information that you submit through our dealers’ web pages;
• Information that you provide to our dealers in person when creating a customer account; 
• Information that you provide in connection with your interest in, purchase of, or servicing of a Lamborghini-branded vehicle from or at an authorized Lamborghini dealer; and
• Information that you provide to dealers in connection with test drives, dealer vehicle loans, and dealer-operated events.

A Note About Our Dealers:

As noted above, this Privacy Notice applies to some of the information that you provide to us through our dealers. For example, you may submit information through a dealer web page, or when visiting a dealership and creating a customer account. The information you provide is then shared to our customer relationship management system, known as LamborghiniKEY. At the time you provide this information, we provide you with a link to this Privacy Notice, and give you the opportunity to consent to the use of your information for marketing purposes when required by law.
However, please note that his Privacy Notice only applies to information that is collected by dealers in the circumstances described above that is shared to LamborghiniKEY. Our dealers may collect, use, and share your personal information in other ways, and we do not and cannot control their collection, use, and sharing of information. For more information about our dealers’ privacy practices, you should review any additional privacy notice posted on the applicable dealer’s site, or ask that dealer for more information. 

A Note About Connected Services and Mobile Applications:

Certain of our vehicles include hardware and software that provide connected car services (“Connected Services”). If you use our Connected Services, you should also refer to the Connected Services Privacy Policy for your vehicle, which can be accessed through your vehicle’s Connected Services dashboard.
The Connected Services Privacy Policy applicable to your vehicle will provide additional information about how we collect, use, and share information collected through the Connected Services.
In addition, we offer a mobile application that works with the Connected Services called the Unica App. We may from time to time offer other mobile applications that provide our customers and others with additional functionality and features, such as our Track & Play App. These and any other such mobile applications will be subject to additional privacy notices included with the application.

2.    THE CATEGORIES OF INFORMATION WE COLLECT
As part of doing business, Lamborghini and its dealers collect and process personal information. Personal information refers to information that we can use to personally identify a specific individual. Different states and countries define personal information (and similar terms, such as personal data, personally identifiable information, and PII) to include different things, but it generally includes information like your name, mailing address, e-mail address, and phone number. It may also include your computer or mobile device IP address, if that IP address can be linked to a particular person, or geo-location information, if that information can be used to pinpoint a specific person.
Below, we identify the categories of personal information we collect, including examples of the type of information we collect within those categories. We present the information below based on the categories of information collected, but similar specific pieces of information may apply to multiple categories. We also provide information about our legal basis for processing the information.

A.    Identifiers

• Examples:
  • Real name, postal address, unique personal identifier, email address, Social Security number, driver’s license number, passport number, or other, similar, identifiers
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the performance of a contract to which the data subject is party
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party
  • Where legally required, we have the data subject’s consent

B.    Personal Information Categories Listed in the California Consumer Records Statute

• Examples:
  • Name, signature, address, telephone number, driver’s license number, insurance policy number, employment, employment history, bank account number, credit card number, debit card number
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the performance of a contract to which the data subject is party
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party
  • Where legally required, we have the data subject’s consent

C.   Protected Classification Characteristics

• Examples:
  • Age (40 years or older), national origin, citizenship, and gender
• The Legal Basis of our Processing this Information::
  • Processing is necessary for the performance of a contract to which the data subject is party
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party 
  • Where legally required, we have the data subject’s consent

D.    Commercial Information

• Examples:
  • Records of products or services purchased, including the VIN of purchased vehicles and other information (including the service record) regarding the vehicle
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the performance of a contract to which the data subject is party
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party

E.    Internet or Other Similar Network Activity

• Examples:
  • Browsing history, search history, information on interaction with a website, application, or advertisement, which may include Key Performance Indicators such as number of site users, average session duration, and user demographics such as age, gender, and country
  • We only use this information in an anonymous and aggregated manner, and we do not tie it to a specific individual. However, we are including this disclosure here so that you can fully understand how we collect and use this type of information
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party 

F.    Geolocation Data

• Examples:
  • Physical location or movements, such as the GPS location of a vehicle, and the country of our site/Connected Services users
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the performance of a contract to which the data subject is party
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party 

G.    Audio, Electronic, Visual, Thermal, Olfactory or Similar Information

• Examples:
  • Capture of audio, photographs or video footage
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party
  • Where legally required, we have the data subject’s consent

H.    Professional or Employment-Related Information

• Examples:
  • Occupation and business title
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party 

I.   Inferences Drawn From Other Personal Information

• Examples:
  • Personal preferences and characteristics
• The Legal Basis of our Processing this Information:
  • Processing is necessary for the purposes of our or our dealers’ legitimate business interests or those of a third party 

3.    THE SOURCES OF PERSONAL INFORMATION WE COLLECT
We collect personal information in a number of ways, as follows:

• Directly from you when you interact with us, including in person, over the phone, and via online activity, such as signing up for our newsletters, using the “Contact Us” feature of our website, and signing up to participate in our events;
• Directly from you when you interact with our dealers in certain ways, such as when you submit inquiries through a dealer web page, use the Lamborghini car configurator, or use our new and pre-owned dealer locator features;
• From our dealership network, when you purchase products and services, participate in test drives, create a customer account while visiting a dealership, or otherwise express interest in Lamborghini products and services;
• From our Contact Center;
• Indirectly via our internal production systems;
• Indirectly through cookies and online technologies and through the use of third-party analytics; and
• Indirectly from our third-party service providers, who may provide information and services (such as payment processing services, roadside assistance, event planning and customer service surveys and support) on our behalf.

We may combine information that we receive from the sources identified above and use it for business and commercial purposes as described in this Privacy Notice.


4.    HOW WE USE PERSONAL INFORMATION
We use the personal information we collect for the following business and commercial purposes:

• To process orders for and deliver vehicles;
• To manage our relationship with vehicle owners;
• To communicate with and provide services to our customers and prospective customers;
• To respond to your questions and requests such as requests for product information;
• To perform and record warranty service;
• To provide notice of recalls or service actions;
• To coordinate event participation, vehicle loans, and vehicle test drives;
• To provide Connected Services (including access to any associated mobile application(s));
• To understand website usage patterns and behavior;
• To provide, support, personalize, and develop our website, products, and services;
• To evaluate and improve our customer experiences;
• To engage in research and development and run technical campaigns;
• For data enrichment and to understand our customer and prospect base;
• To manage vehicle ownership history and conduct reporting;
• To engage in promotional or marketing efforts (subject to your consent or opt-out rights, as required by law);
• To create, maintain, customize, and secure your account with us; and
• To personalize our interactions with you, such as by providing preferred language usage and country-specific information regarding fuel consumption, emissions, and homologation for the duration of Connected Services sessions.

In addition to the business or commercial purpose of collection of personal information described above, we may use any of the personal information we collect for the following purposes:

• To prevent transaction or user fraud, and to help maintain the safety, security, and integrity of our site, Connected Services, and business;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets in which personal information held by use about our website users is among the assets transferred; and
• As otherwise described to you when collecting your personal information.

As noted above, we and our dealers may use your personal information to engage in direct marketing efforts (such as sending promotional materials, either electronically or through the mail). Before we do so, where required by law, we – or, as applicable, our dealers – will seek your express opt-in consent to do so at the time we collect your information. If you have opted in to receiving our marketing materials, you will have the opportunity to revoke your consent at any time by contacting us. Please note, that if you do not opt in, or if you revoke a prior consent, we will undertake to honor your request, and will designate the restriction in our customer database. However, please note that we are only responsible for marketing materials directly sent by us – Lamborghini – and not for marketing materials relating to the Lamborghini brand that may be sent by our dealers or by third parties. If you do not want to receive marketing materials from those parties, you will need to contact the dealer or third party directly.

We will not use the personal information we have collected for any materially different, unrelated, or incompatible purposes not disclosed in this Privacy Notice without providing you notice and, if required by law, the opportunity to consent to such use.


5.    HOW WE SHARE PERSONAL INFORMATION
We may share personal information as follows:

• Lamborghini SpA and ALA share information in order to manage customer and prospect relationships and for other business purposes consistent with those disclosed above.
• We and our dealers share information for sales and customer service purposes and for other business purposes consistent with those disclosed above.
• We share information with our service providers (who are not considered third parties for purposes of the CCPA), such as our contact center, in the ordinary course of our business relationships with those parties. This may include disclosure to companies belonging to the Volkswagen-Audi group, to which Lamborghini belongs, and/or Lamborghini’s sales and service network (such as branches, importers, distributors, dealers, service centers, banks, and insurance companies) and/or our program and event partners.
• For Connected Services, we share personal information with the service providers providing both the telematics services and the requested services (such as Agero for roadside assistance, or Spotify and Amazon for infotainment applications).
• We share information with analytics providers (such as Google Analytics) so they can help us evaluate our websites’ performance.

When we disclose personal information to third parties in the circumstances noted above, we enter into agreements with those third parties that describe the purposes for which the personal information may be used and that require the third party to keep that personal information confidential.

We will also share information as necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. And, if we engage in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets in which personal information held by us about our website users is among the assets transferred, we will share information with the acquiring/successor company.


6.    COOKIES AND OTHER TRACKING TECHNOLOGIES
Our sites use and allow certain third parties to use cookies, web beacons, pixels, tags and other tracking technologies (“Cookies”). We notify you of our use of Cookies when you first visit our site. By using the site and agreeing to this policy, you consent to our use of Cookies.
We use Cookies to remember your preferences on the sites, enable you to login and access certain secure areas of the sites, maximize the efficient performance of our sites and personalize our sites to our individual users. Certain third parties may also collect information about your use of the sites, including your navigation history, the links you follow, and your activity after leaving our sites.
For more information about our use of Cookies and your options, click here.
Currently, certain browsers, including Firefox, Google Chrome, Safari and Internet Explorer, offer a “do not track” (DNT) option. This option, using a technology known as a DNT header, sends a signal to websites visited by the user about the user’s DNT preference, if any, set on the browser. If you activate DNT, we cannot currently commit to responding to your  browsers’ DNT signals, because no common industry standard for DNT has been adopted by industry groups, technology companies, or regulators.


7.    CHANGES TO THIS PRIVACY STATEMENT
Due to changes in Internet technology and updates to our internal policies and procedures, this privacy policy may change from time to time. We will post any changes to this privacy policy directly, and any changes will be effective once the updated policy is posted. It is your responsibility to check this privacy policy for updates. You can determine when this privacy policy was last updated by referring to the date listed as “Last Revised” at the top of this policy. By using our sites or providing us with your personal information after we post any changes to this privacy policy, you agree to accept those changes to our privacy policy, whether or not you have reviewed them.


8.    CONTACT US
If you have any questions regarding this privacy policy or our use of your personal information, you can contact us by email at CustomerCareAmerica@lamborghini.com or at privacy@lamborghini.com, or by phone at (866) 681-6276.

If you have any questions regarding a dealer’s use of your personal information, you should visit the applicable dealer’s website, or contact the dealer directly.


9.    ADDITIONAL RIGHTS PROVIDED BY THE GDPR
For purposes of Regulation (EU) 2016/679 (the General Data Protection Regulation, “GDPR”), the data controller for the processing of personal data of our users is:
Automobili Lamborghini S.p.A.
Via Modena 12
40019 Sant’Agata Bolognese (BO)
Italy

Tel: +39 051 9597282
E-mail: privacy@lamborghini.com

Automobili Lamborghini S.p.A. is a stock corporation under Italian law, and is wholly owned by Audi AG, a German stock corporation, with legal seat in Auto-Union-Strasse 1 Ingolstadt, Germany. Automobili Lamborghini S.p.A. has also appointed a Data Protection Officer (“DPO”) who can be reached at dpo@lamborghini.com.

Methods of the Processing and Data Retention Period

Lamborghini processes your personal data using both automated and non-automated tools, and in any case in compliance with the security requirements required by applicable laws and Lamborghini’s own internal policies. Only duly authorized Lamborghini personnel will have access to your personal data. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or accounting requirements.

Your Rights and Contacts

Under the GDPR, you have various rights in connection with our processing of your personal data, each of which is explained below:

• Access. You have the right to request a copy of the personal information we are processing about you. For your own privacy and security, we may require you to prove your identity before providing the requested information.
• Rectification. You have the right to have incomplete or inaccurate personal information that we process about you rectified.
• Erasure. You have the right to request that we delete personal information that we process about you, except that we are not obligated to do so if we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.
• Restriction. You have the right to restrict our processing of your personal information where you believe such data to be inaccurate, our processing is unlawful, or that we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it. In such case, we would mark stored personal information with the aim of limiting particular processing for particular purposes in accordance with your request, or otherwise restrict its processing.
• Portability. You have the right to obtain personal information we hold about you in a structured, electronic format, and to transmit such data to another data controller, where this is (a) personal information which you have provided to us, and (b) if we are processing the data on the basis of your consent (such as for direct marketing communications) or to perform a contract with you (such as to manage your online account).
• Objection. Where the legal justification for our processing of your personal information is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defense of a legal claim.
• Withdrawing Consent. If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your online account, relationship, activities, transactions and communications with us. Additionally, if you do request that we stop sharing your personal information with third parties for their direct marketing purposes, you should also opt out from or contact that third party directly.
• Make a Complaint. You have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws.

Each of these rights are subject to certain limitations set forth in the GDPR.

If you want to submit any kind of request regarding your data rights please visit our privacy portal clicking here and fulfil the dedicated form with all details. For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will notify you. If you have any questions regarding a dealer’s use of your personal information, you should visit the applicable dealer’s website, or contact the dealer directly. .