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First Edition of Lamborghini Arena Was a Success
This past weekend saw the first edition of Lamborghini Arena, the biggest event ever held by the brand. The special occasion was aimed at Lamborghini enthusiasts, owners, and company staff, who all gathered at the Imola Circuit for a fully immersive experience that celebrated the past and the future of the beloved automotive giant. The event offered a series of exclusive experiences and dedicated areas to bring attendees into the Lamborghini world–from lifestyle to the racetrack.
The Lifestyle Village was dedicated to Lamborghini Centro Stile, Accessori Originali, and lifestyle activations offered by Lamborghini partners, including a Kids Area for younger guests. The lifestyle world was also explored through activities such as padel: Lamborghini’s partner Babolat debuted a new racket for the occasion and treated guests to a padel match between A-List professional padel athletes.
The lifestyle strand of Lamborghini’s DNA was further brought to life by the exclusive Party Night held at the Bologna Fiere exhibition center on Saturday, April 6. During this one-of-a-kind event, guests were treated to the finest dining experience and many surprises that, as we’ll see in a moment, included the reveal of the Revuelto Ad Personam. The entertainment for the night was also top-notch, featuring not only a dedicated DJ set but also an exclusive concert by the Italian electronic band Planet Funk, who after a visit to the Lamborghini Museum and their own experience on the Imola circuit, treated the night’s attendees to a unique performance.
The future had a special place during the celebration, first and foremost with the reveal of a unique version of the Revuelto created by Lamborghini’s Ad Personam Program. The revolutionary High-Performance Electrified Vehicle sported a distinctive livery and interior that awed the attendees of the Party Night on Saturday, April 6.
The world of E-Sports couldn’t be overlooked when stepping into the future; Lamborghini Arena hosted an area dedicated to Moza, a Lamborghini partner and leader brand in the field of simulation systems. Thanks to five professional simulators, guests could experience the thrills of virtually driving the Huracán Super Trofeo EVO2 on the Imola circuit.
But the Super Trofeo was also a tangible protagonist of the weekend, with pilots testing their Huracán on the very same track that will host the first round of Lamborghini Super Trofeo later this month.
The Essenza SCV12 hypercar also hit the circuit as owners were given the opportunity to drive their very special vehicles on the track throughout the weekend.
Lamborghini Arena, of course, also celebrated the glorious Lamborghini heritage. Historic models such as the Miura, Countach, and Diablo were showcased throughout the weekend, and a special area was dedicated to Lamborghini Polo Storico, which curates the company’s historic assets and archive. For the occasion, Polo Storico showcased the Lamborghini Formula 1, an iconic model that connects the brand to the Imola circuit.
“Lamborghini Arena is a celebration of people’s love and passion for our brand. We are extremely proud of having put together such a special event, especially during an incredibly significant time for the company, what with our 60th anniversary last year and the full hybridization taking place this year,” said Stephan Winkelmann, Automobili Lamborghini Chairman and CEO. “We want to keep sharing important moments with our fans. Our goal is to bring together the entirety of the Lamborghini world in one place for everyone to enjoy–clients, fans, and staff. This two-day celebration was held in pure Lamborghini style, and we’re very proud of it.”
