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CULTI MILANO for Automobili Lamborghini: the second special edition is born
Automobili Lamborghini and CULTI MILANO joined forces to give birth to the new special edition created by the artist Francesco Poroli, who has interpreted the collaboration between the two Italian brands and the fragrance made exclusively for Lamborghini with his unmistakable style.
Poroli’s work decorates the 1000 ml Decor fragrance dispenser and its case with a series of sharp and snappy lines inspired by the design of the super sports cars. What explodes from the circle on the front of the dispenser is a world at the same time made of straight lines representing Lamborghini’s speed and energy, and gradations that conjure up the diffusion of the fragrance of CULTI MILANO. The perfect synthesis of two Italian excellences contained in a gem of art and design.
On this subject, the artist said, “I developed this project observing a reverent and scrupulous attention to detail. Like in a Lamborghini super sports car where every single screw, element and detail seems to have a sense and a meaning. They perfectly combine with engineering talent to bring a dream to life. An identical approach is taken also for the CULTI MILANO world, whose prestige revolves around having introduced into man’s lifestyle the living culture, in which places aesthetically wear fragrance.”
Art Edition is in fact made thinking to eco-sustainability, with innovative and sustainable painting techniques using water-based inkjet printers with low environmental impact.
The CULTI MILANO for Automobili Lamborghini special edition designed by Francesco Poroli will become available starting October 25th on the digital channels of CULTI MILANO and Lamborghini; at the Lamborghini flagship store in Sant’Agata Bolognese and at the CULTI HOUSE of Milan, Turin, Rome, Forte dei Marmi, Naples, and Bari; and at all Automobili Lamborghini dealerships around the world.
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