Privacy Policy California | Lamborghini.com

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If you want to submit any kind of request regarding your data rights please click here and fulfil the dedicated form with all details.
For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will notify you.

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Last Revised and Effective as of: 01/01/2023

1. APPLICABILITY OF AND GENERAL INFORMATION ABOUT THIS CALIFORNIA PRIVACY NOTICE

This Privacy Notice for California Residents (this “California Privacy Notice”) applies solely to residents of California (who are referred to as “you” or as “consumers” in this California Privacy Notice). It is provided as a supplement to the information contained in our General Privacy Policy and is intended to provide additional details regarding our collection and use of personal information.

When we refer to “Lamborghini,” “us,” “we,” and “our” in this California Privacy Notice, we are referring to Automobili Lamborghini S.p.A. (“SpA”) and Automobili Lamborghini America, LLC (“ALA”).

This California Privacy Notice applies only to information collected by:

Lamborghini, whether through our interactions with you, or indirectly through your interactions with our dealers and with our service providers and contractors;
Lamborghini dealers, but only to the extent this information is collected through dealer web pages, in person at a dealership when creating a customer account, or otherwise in a manner through which the dealer submits the information to our customer relationship management database, known as LamborghiniKEY.

This California Privacy Notice has been adopted to comply with the California Privacy Rigths Act of 2020, which amended and replaced the California Consumer Privacy Act of 2018 and is referred to as the “CPRA”, so any terms defined in the CPRA (such as “personal information,” “consumer,” “service provider,” “third party,” and “sale/sell”) will have the same meaning when used in this California Privacy Notice. For example, a “consumer” refers to a natural person that is a resident of the state of California.

2. THE CATEGORIES OF PERSONAL INFORMATION WE COLLECT

For purposes of the CPRA, the table below describes the categories of personal information we collect, the categories of third parties to whom we disclose that information for a business or commercial purpose, and our retention period for such category of personal information (or, the criteria used to determine the retention period).

Categories of Information We Collect	Examples of Information Collected in this Category	Categories of Third Parties with whom We Share this Information	Our Retention Period for this Information
Identifiers	Real name, postal address, unique personal identifier, email address, driver’s license number, or other, similar, identifiers	Our dealer network Between SpA and ALA Our service providers and contractors	Identification and contact information for customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions.
Personal information categories listed in the California Consumer Records statute (Cal. Civ. Code §1798.80(e))	Name, signature, address, telephone number, driver’s license number, bank account number, credit card number, debit card number, other financial information, or certain limited medical information (such as food allergies or activity levels, which may be used for event purposes, but which is not retained)	Our dealer network Between SpA and ALA Our service providers and contractors	Identification and contact information for customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions. Information aside from identification and contact information that is collected for event purposes will not be retained following the applicable event).
Protected classification characteristics under California or federal law	Age (40 years or older), national origin, citizenship, gender, or certain limited medical conditions (such as food allergies or activity levels, which may be noted for event purposes, but which is not retained)	Our dealer network Between SpA and ALA Our service providers and contractors	Identification and contact information for customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions. Information aside from identification and contact information that is collected for event purposes will not be retained following the applicable event).
Commercial information	Records of products or services obtained or considered, including the VIN of purchased vehicles and other vehicle information such as the service record	Our dealer network Between SpA and ALA Our service providers and contractors	Purchase information will be retained for so long as required for warranty and service purposes.
Internet or other similar network activity (such as browsing history, search history, or information on interaction with a website, application, or advertisement)	Browsing history, search history, information on interaction with a website, application, or advertising, which may include key performance indicators (KPIs) such as the number of site users, average session duration, and user demographics such as age, gender, and country	Analytics providers Advertising services Social networks	Data will be retained for so long as such information is relevant for analytics purposes applicable to our product and service offerings
Geolocation data (physical location or movements)	Physical location or movements, such as the GPS location of a vehicle, and the country of our site visitors and our connected car services (“Connected Services”) users	Between SpA and ALA Our service providers and contractors	Geolocation data that may be linked to a particular individual and is related to particular services (i.e., Connected Services) will be retained only for the transitory period as necessary to provide the service.
Sensory data	Audio, electronic, visual and similar information, including vehicle driver preferences and pre-sets	Our dealer network Between SpA and ALA Our service providers and contractors	Sensory data that may be linked to a particular individual and is related to particular services (i.e., Connected Services) will be retained only for the transitory period as necessary to provide the service. Audio, electronic, and visual information that is kept in recordings of Lamborghini events and promotions will be retained for display purposes as long as such information is relevant to our business, and may be retained indefinitely for archival and historic purposes
Professional or employment-related information (such as current or past job history or performance evaluations)	Occupation and business title	Our dealer network Between SpA and ALA Our service providers and contractors	Professional and employment-related information that is applicable to customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions. Professional and employment-related information that is applicable to Lamborghini employees and personnel will be kept for the period of employment plus an additional period pursuant to our document retention practices maintained in accordance with law.
Inferences drawn from other personal information – personal preferences and characteristics	Personal preferences and characteristics	Our dealer network Between SpA and ALA Our service providers and contractors	Information that is applicable to customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions
Sensitive personal information	Driver’s license number or similar government identifier Precise geolocation information Important Note: The above will only be considered sensitive person information to the extent that we use this information for the purpose of inferring characteristics about the person with respect to whom it was collected	Our dealer network Between SpA and ALA Our service providers and contractors	Information that is applicable to customers and prospects will be retained for so long as we have a business or prospective business relationship, plus any additional period required by law, including as necessary for recalls and other service actions. Geolocation data that may be linked to a particular individual and is related to particular services (i.e., Connected Services) will be retained only for the transitory period as necessary to provide the service.

3. THE SOURCES OF PERSONAL INFORMATION WE COLLECT

We obtain the personal information identified above from the following categories of sources:

Directly from you when you interact with us, including in person, over the phone, and via online activity, such as signing up for our newsletters, using the “Contact Us” feature of our website, and signing up to participate in our events;
Directly from you when you interact with our dealers in certain ways, such as when you submit inquiries through a dealer web page, use the Lamborghini car configurator, or use our new and pre-owned dealer locator features;
From our dealership network, when you purchase products and services, participate in test drives, create a customer account while visiting a dealership, or otherwise express interest in Lamborghini products and services;
Indirectly from you through your use of vehicles with telematics capabilities, such as our Connected Services, or our mobile applications;
Indirectly via our internal production systems;
Indirectly through cookies and online technologies and through the use of third-party analytics; and
Indirectly from our third-party service providers and contractors, who may provide information and services (such as payment processing services, roadside assistance, event planning, and customer service surveys and support) on our behalf.

4. HOW WE USE PERSONAL INFORMATION

We use the personal information we collect for the following business and commercial purposes:

To process orders for and deliver vehicles;
To manage our relationship with vehicle owners;
To communicate with and provide services to our customers and prospective customers;
To respond to your questions and requests such as requests for product information;
To perform and record warranty service;
To enable predictive maintenance and improve vehicle performance and service;
To provide notice of recalls or service actions;
To coordinate event participation, vehicle loans, and vehicle test drives;
To provide Connected Services (including access to any associated mobile application(s));
To understand website usage patterns and behavior;
To provide, support, personalize, and develop our website, products, and services;
To evaluate and improve our customer experiences;
To engage in research and development and run technical campaigns;
For internal analysis and benchmarking;
For data enrichment and to understand our customer and prospect base;
To manage vehicle ownership history and conduct reporting;
To engage in promotional or marketing efforts (subject to your consent or opt-out rights, as required by law);
To create, maintain, customize, and secure your Connected Services account with us; and
To personalize our interactions with you, such as by providing preferred language usage and country-specific information regarding fuel consumption, emissions, and homologation for the duration of Connected Services sessions.

In addition to the business or commercial purpose of collection of personal information described above, we may use any of the personal information we collect for the following purposes:

To prevent transaction or user fraud, and to help maintain the safety, security, and integrity of our site, Connected Services, and business;
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets in which personal information held by use about our website users is among the assets transferred; and
As otherwise described to you when collecting your personal information.

We will not use the personal information we have collected for any materially different, unrelated, or incompatible purposes not disclosed in this California Privacy Notice without providing you notice and, if required by the CPRA, the opportunity to consent to such use.

5. THIRD PARTIES TO WHOM WE DISCLOSE INFORMATION

We may disclose your personal information for our business purposes to the categories of third parties indicated in the table above. Below is more information about our business purposes for sharing this information.

Lamborghini SpA and ALA disclose information to our service providers and contractors and to our dealers in order to manage customer and prospect relationships and for other business purposes consistent with those disclosed above.
We and our dealers disclose information to one another for sales and customer service purposes and for other business purposes consistent with those disclosed above.
We disclose information to our service providers and contractors (neither of whom are considered third parties for purposes of the CPRA), such as our contact center, in the ordinary course of our business relationships with those parties. This may include disclosure to companies belonging to the Volkswagen-Audi group, to which Lamborghini belongs, and/or Lamborghini’s sales and service network (such as branches, importers, distributors, dealers, service centers, banks, and insurance companies) and/or our program and event partners.
For Connected Services, we disclose personal information to our service providers and contractors providing both the telematics services and the requested services (such as Agero for roadside assistance, or third-party infotainment applications).
We disclose information to analytics providers (such as Google Analytics) so they can help us evaluate our websites’ performance.

When we disclose personal information to third parties in the circumstances noted above, we enter into agreements with those third parties that describe the purposes for which the personal information may be used and that require the third party to keep that personal information confidential.

We will also disclose information as necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. And, if we engage in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets in which personal information held by use about our website users is among the assets transferred, we will disclose information to the acquiring/successor company.

6. INFORMATION ABOUT SALES OF PERSONAL INFORMATION

In the past 12 months, we have not sold or shared (as defined in the CPRA, which is limited to sharing with third parties for cross-context behavioral advertising) any personal information.

While the CPRA has a broad definition of what constitutes a sale of information, many types of transfers of information do not qualify as “sales” under the CPRA. We have carefully evaluated the manner in which we disclose information to determine that we do not sell your personal information. We provide some explanation below to help you better understand how we use information.

As noted above, we disclose information to our service providers and contractors who need the information in order to perform contracted services for us. This may include transfers such as those to our dealers as necessary to process orders for and deliver vehicles or to perform both warranty and non-warranty services that you request, as well as transfers of information between Lamborghini SpA and ALA to manage our customer relationships or for internal marketing purposes (subject to any opt-out right, as required by law). We may also transfer information to unaffiliated service providers and contractors, such as event planners or entities providing services ancillary to our connected car services, such as roadside assistance providers. As described above, we enter into agreements with each service provider that limit the purposes for which the personal information may be used and that require the third party to keep that personal information confidential. With these protections, these transfers are not considered “sales” under the CPRA.

In addition, if a consumer uses or directs a business to intentionally disclose personal information to a third party, or uses a business to intentionally interact with a third party, then sharing personal information with that third party is not considered a “sale” under the CPRA. This applies to many circumstances where we acquire or disclose personal information. For instance, if a prospective Lamborghini customer provides its contact information on the Lamborghini website and requests to be connected to a Lamborghini dealership for more information, we may disclose the consumer’s personal information to our dealerships. Similarly, if a consumer requests more information about a Lamborghini event, we may transfer the consumer’s contact information to a third-party event planner to contact the consumer on our behalf with more information about the event. Neither transfer of information would be considered a “sale” pursuant to the CPRA.

In addition, you may use Lamborghini to intentionally interact with a third party. This may happen when you use Connected Services that allow you to access third-party services, such as Spotify, Amazon Alexa, and other services we may make available from time to time. If you use those third-party services, the third party’s use of your personal information will be subject to the privacy policy of such third party. Such actions do not constitute a transfer or “sale” of personal information from us to such third party, and we are not responsible for the third party’s compliance with the CPRA or other privacy laws.

As a vehicle manufacturer, the CPRA also expressly permits us to continue to disclose information in connection with effectuating a warranty-covered repair or a government-mandated recall, without such transfer of information constituting a “sale” under the CPRA.

Finally, you can disable certain personal information from being collected by targeting cookies on our website by updating your cookie preferences. For more information about our use of cookies and your options, go to https://www.lamborghini.com/en-en/cookie-policy.

7. YOUR RIGHTS AND CHOICES REGARDING YOUR PERSONAL INFORMATION UNDER THE CPRA

The CPRA provides California residents with certain specific rights regarding their personal information. This section describes your CPRA rights, and explains how to exercise them. Please note that your rights are subject to limitations and exceptions described in the CPRA.

Right to Access Certain Information – You have the right to ask us to provide you with information about our collection and use of your personal information over the past 12 months.
Right to Data Portability – You have the right to ask us to provide you with copies of personal information that we have collected about you, in a portable and readily-usable format.
Right to Request Deletion of Certain Information – You have right to ask us to delete personal information about you that we have collected and retained.
Right to Correct – If you believe any personal information we have about you is incorrect, you have the right to request that we rectify any inaccuracies.
Right to Non-Discrimination and Non-Retaliation – You have the right not to be discriminated or retaliated against for exercising any of your CPRA rights.
Right to Restrict Processing of Sensitive Personal Information – If we collect information that is considered sensitive personal information under the CPRA from you, and use that information to infer characteristics about you, you have the right to limit our use and disclosure of that personal information to solely those actions necessary to perform certain purposes permitted by the CPRA. These purposes include performing services or providing products that an average consumer requesting those services or goods would reasonably expect, to help ensure security and integrity, to perform short-term, transient uses, to verify or maintain quality or safety of our products and services, and to improve, upgrade, or enhance our products and services.

To exercise any of the rights described above, you must submit a verifiable consumer request to us. You can do so by:

Visiting our privacy portal, and following instructions in the web form; or
Calling us at (866) 681-6276.

Only you, or a person registered with the California Secretary of State that you expressly authorize to act on your behalf, can make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request (free of charge) for access or data portability twice within any 12-month period.

We cannot respond to your request or provide you with information if we cannot identify you or confirm your authority to make the request, so any request will require you to provide sufficient information to allow us to reasonably verify your identity and/or the identity and authorization of your agent (if applicable). We will only use any personal information provided in a verifiable consumer request to verify the requesting party’s identity or authority to make the request. The information requested to verify your identity, or the identity and authorization of your agent, is dependent on your relationship with Lamborghini and the type of information available to us. We will respond to any verifiable consumer request in the manner and within the timeframes required by the CPRA.

We will respond to any verifiable consumer request in the manner and within the timeframes required by the CCPA.

8.   OTHER CALIFORNIA RIGHTS

In addition to the CPRA, California’s “Shine the Light” law permits California residents to request certain details about our disclosure of their personal information to third parties for those third parties’ own direct marketing purposes. If you are a California resident and you would like to make such a request, please contact us at dpo@lamborghini.com. Please note that there are legal limits on how often you can make such a request, and we are only obligated to respond to one information request per customer per year.

In addition, although users of our site are required to be at least 18 years old, if any California residents under the age of 18 have used the site, created an account, and posted content or information on the site, they can request removal by contacting us at dpo@lamborghini.com, detailing where the content is posted and confirming that they posted it. Following such a request, we will terminate the unauthorized account, and will make reasonable good faith efforts to remove any post or information from public view, or anonymize it so that the minor cannot be individually identified. However, removal of public postings cannot ensure complete or comprehensive removal, as third parties may republish, archive, or cache web content in a manner that is out of our control.

9.   CONTACT US

If you have any questions or comments about this Privacy Notice or our privacy practices, please contact us by telephone at (866) 681-6276 or by e-mail at CustomerCareAmerica@lamborghini.com.

If you want to submit any kind of request regarding your data rights please visit our privacy portal and fulfil the dedicated form with all details. For all privacy requests, we will need to obtain personal information from you to ensure that we know who is making the request. If we are unable to find you in our records, or match the data you provide with what we have in our records, we will notify you.

10.   AVAILABILITY OF THIS PRIVACY NOTICE

This Privacy Notice is available online at https://www.lamborghini.com/en-en/privacy-policy-usa-california.

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