Automobili Lamborghini x Movember

For Automobili Lamborghini, November is synonymous with Movember, a month dedicated to raising awareness about men's health. For the fourth consecutive year, the company has developed various initiatives, engaging customers and enthusiasts to draw attention to the charitable organization, contributing to the prevention and treatment of often overlooked male health issues.

Movember was founded in London in 2003 with the goal of supporting activities raising awareness of men’s health around important issues such as prostate cancer, testicular cancer, mental health and suicide. The association invites anyone wishing to support these causes, even symbolically, to grow a moustache during November as a gesture of solidarity. Today, Movember stands as the leading charity in this field, with over 1,320 projects carried out globally.

The first Movember-themed event by Automobili Lamborghini took place on November 2 in Miami, where over 150 Lamborghinis belonging to customers from seven Florida dealers paraded the city's streets as part of the "Bull Run," an iconic Lamborghini rally held by various dealers across five continents. With unmistakable mustache decals on the hoods, the cars traveled through some of the city's most scenic locations, spreading the Movember message and ending the route in iconic Miami Beach.

In addition to involving customers and dealerships worldwide, Automobili Lamborghini has developed a range of activities throughout the month to maximize Movember's visibility. This year’s highlights include an interactive installation hosted at the Lamborghini Museum. Following a “moustache trail” from the museum entrance, visitors will reach a dedicated area featuring a Lamborghini adorned with a moustache and a container filled with nuts. By making a voluntary donation to Movember, visitors can participate in the game, trying to guess the exact number of nuts in the container. The visitor who guesses correctly or gets closest to the correct number will win an Automobili Lamborghini backpack.

A month filled with international initiatives and events for Automobili Lamborghini and its global dealers, dedicated to promoting men’s health and well-being on a global scale, increasing awareness of crucial issues.