The strength of the U.S. market drives Automobili Lamborghini’s success

As Automobili Lamborghini posts another record period of sales, turnover and profitability for the first half of 2023, the United States demonstrates steady growth as the brand’s largest single market, delivering a total of 1,625 cars - a 7% increase versus the first half of 2022. H1 deliveries across the U.S. for Lamborghini’s V10-powered Huracáns increased significantly by 62% as customers took deliveries of the race-inspired Huracán STO and the fun-to-drive Huracán Tecnica. Also just starting in July, deliveries of the all-terrain Huracán Sterrato began.

With a strong, expanding U.S. dealer network, Lamborghini has celebrated multiple dealer openings across the country this year unveiling the new showroom design aesthetic. These Lamborghini dealerships break the mold of the standard storefront with pure, modern, and state-of-the-art facilities that serve as the perfect canvas for the brand’s latest supercars.

California continues to be the top performing market in the U.S., commanding 25% of total sales. Most recently on July 18, the brand unveiled its latest showroom in Southern California, Lamborghini Newport Beach, with a grand opening event featuring the West Coast premiere of the Revuelto, the brand’s first V12 hybrid plug-in HPEV. Orange County has long been one of the strongest markets globally for Lamborghini with a vibrant community and car culture.

“We are proud to again achieve record-breaking first half results for the Americas region this year. This not only shows the incredibly strong demand for our product as we celebrate 60 years of rich brand heritage, but comes at a critical point as we transition to hybridizing the full model line-up by the end of 2024,” remarks Andrea Baldi, Automobili Lamborghini, CEO of the Americas. “We are committed to delivering the best possible experience for our customers as we follow the company’s Direzione Cor Tauri strategy for electrifying the range.”

The continued growth of Automobili Lamborghini supports the brand entering the second phase of the Direzione Cor Tauri investment program, in which the brand is investing 1.9 billion EUR – the largest investment in company history – through 2028 to reduce emissions by 50 percent.